Katharina Hofer,
"Entry strategies into the emerging markets of Central and Eastern Europe and the role of relationships"
: Proceedings of the 40th European Marketing Academy Conference, Ljubljana, 5-2011
Original Titel:
Entry strategies into the emerging markets of Central and Eastern Europe and the role of relationships
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 40th European Marketing Academy Conference