Tina Gruber-Mücke, Katharina Hofer,
"Market orientation of young versus established SMEs through times of economic crisis - A structural equations model"
: Proceedings of the European Entrepreneurial Marketing Summit, Montpellier, 5-2011
Original Titel:
Market orientation of young versus established SMEs through times of economic crisis - A structural equations model
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the European Entrepreneurial Marketing Summit