Regina Gattringer,
"Searching for customer perceived value. Insights for small-size distributors of medical technology in Austria"
: Pre-Proceedings: 1st International Conference on Value Chain Management Steyr 2011, 5-2011
Original Titel:
Searching for customer perceived value. Insights for small-size distributors of medical technology in Austria
Sprache des Titels:
Englisch
Original Buchtitel:
Pre-Proceedings: 1st International Conference on Value Chain Management Steyr 2011
Original Kurzfassung:
The objective of this qualitative study has been to explore drivers of customer-perceived value for buyers in hospitals and to discuss the implications of the results for the management practice of small-size distributors of medical technology in Austria.