Timo Gnambs, Markus Appel, Bernad Batinic,
"Color red in web-based knowledge testing"
, in Computers in Human Behavior, Vol. 26, Nummer 6, Seite(n) 1625-1631, 2010, ISSN: 0747-5632
Original Titel:
Color red in web-based knowledge testing
Sprache des Titels:
Englisch
Original Kurzfassung:
Computer- and web-based testing procedures are increasingly popular for the assessment of cognitive abilities and knowledge. This paper identified color red as a critical context factor that may influence the results. Two studies showed that color red may harm the performance in web-based tests of general knowledge. In Study 1 (N = 131) a red (vs. green) progress bar impeded the performance in a knowledge test, but only for the male participants. In Study 2 (N = 190) the color of the survey?s forward-button was manipulated (red vs. blue vs. mixed color) which led to a replication of the gender-dependent color effect. Evolutionary psychology and stereotype threat research explain why red impedes the activation of knowledge among men, but not among women.
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