Tina Ambos,
"Crossing Cultural and Organizational Boundaries: A Model of Knowledge Transfer between Globally Dispersed Marketing Functions."
: AMS World Marketing Congress, 2003
Original Titel:
Crossing Cultural and Organizational Boundaries: A Model of Knowledge Transfer between Globally Dispersed Marketing Functions.
Sprache des Titels:
Englisch
Original Buchtitel:
AMS World Marketing Congress
Erscheinungsjahr:
2003
Notiz zur Publikation:
Authors: Schlegelmilch, B.B. & Chini, T.C.
presented at the AMS World Marketing Congress, Perth, Australia, 11.6.-14.6.2003