Katharina Hofer,
"How Do Small- and Medium Sized Service Enterprises Internationalize? Evidence from the Emerging Markets of Central and Eastern Europe"
: Proceedings of the International Service Research Conference of the American Marketing Association Services Special Interest Group, Porto, 2010
Original Titel:
How Do Small- and Medium Sized Service Enterprises Internationalize? Evidence from the Emerging Markets of Central and Eastern Europe
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the International Service Research Conference of the American Marketing Association Services Special Interest Group, Porto