TheHiddenU - A Social Nexus for Privacy-Assured Personalisation Brokerage
Sprache des Titels:
Englisch
Original Buchtitel:
12th International Conference on Enterprise Information Systems (ICEIS), Funchal, Portugal, June 8-12
Original Kurzfassung:
Abstract. Social networks have seen enormous growth over the past few years, providing also a powerful
new channel for distributing personalized services. Personalization, however, is exacerbated because social
content is scattered across different social networks serving specific human needs and social networkers are
particularly reluctant to share social content with service providers, if not under their full control. This paper
sketches TheHiddenU, a social nexus exploiting semantic techniques for integrating, profiling and
privatising social content, thereby providing the technical prerequisites for personalized brokerage, a new,
sustainable business model in the Social Web.
Forschungs-