Gerhard Wührer,
"Gestalt and Network Approach: Avenues to a New Paradigm of Internationalization Theory?"
, 1993
Original Titel:
Gestalt and Network Approach: Avenues to a New Paradigm of Internationalization Theory?
Sprache des Titels:
Englisch
Erscheinungsjahr:
1993
Notiz zur Publikation:
In Academy of Marketing Science/ Turkish Marketing Association (Eds.), Conference Proceedings "The Sixth Bi-Annual World Marketing Congress", July 15 - 19, Istanbul/ Türkei, 1993, pp: 147 - 150
Forschungs-