Gerhard Wührer,
"Cognitive Risk Maps of Distant Countries - The Case of Eastern and Far Eastern Markets"
, 1998
Original Titel:
Cognitive Risk Maps of Distant Countries - The Case of Eastern and Far Eastern Markets
Sprache des Titels:
Englisch
Erscheinungsjahr:
1998
Notiz zur Publikation:
In Chebat, J.-Ch. And A. Ben Oumlil (Eds.); Conference Proceedings "1998 Multicultural Marketing Conference", Concordia University, Montreal/Canada, September 17-20, 1998, pp.1-15
Forschungs-