Christian Broser, Gerhard Wührer,
"Tourists in the Marketing Arena: Database Network Analysis for Profiling and Indentifying Individual Customers: The Case of Salzburg Summer Joker"
, 2000
Original Titel:
Tourists in the Marketing Arena: Database Network Analysis for Profiling and Indentifying Individual Customers: The Case of Salzburg Summer Joker
Sprache des Titels:
Englisch
Erscheinungsjahr:
2000
Notiz zur Publikation:
in: Parvatiyar, A.; Sheth, J. N. (Eds.); 2000 Research Conference Proceedings. Fifth Research Conference on Relationship Marketing "Relationship Marketing in the New Millenium: Theory, Methods and Tools", Goizueta Business School, Emory University & American Marketing Association (AMA), Special Interest Group on Relationship Marketing, October 12 - 15, 2000 p. 98
Forschungs-