Petra Kuchinka, Gerhard Wührer,
"Actors in Innovative Milieus - A Network Analysis Case Study of Innovative Enterprises"
: 2000 Research Conference Proceedings. Fifth Research Conference on Relationship Marketing "Relationship Marketing in the New Millenium: Theory, Methods and Tools", 2000
Original Titel:
Actors in Innovative Milieus - A Network Analysis Case Study of Innovative Enterprises
Sprache des Titels:
Englisch
Original Buchtitel:
2000 Research Conference Proceedings. Fifth Research Conference on Relationship Marketing "Relationship Marketing in the New Millenium: Theory, Methods and Tools"
Erscheinungsjahr:
2000
Notiz zur Publikation:
in: Parvatiyar, A.; Sheth, J. N. (Eds.); 2000 Research Conference Proceedings. Fifth Research Conference on Relationship Marketing "Relationship Marketing in the New Millenium: Theory, Methods and Tools", Goizueta Business School, Emory University & American Marketing Association (AMA), Special Interest Group on Relationship Marketing, October 12 - 15, 2000 p. 149