Zeynep Bilgin Wührer, Gerhard Wührer,
"Trends in the Field of Scholarly Marketing in Turkey: A Scientometric Review of 25 Years of Master and Ph.D. Thesis Work"
: Conference proceedings "International Congress "Marketing Trends", 2008
Original Titel:
Trends in the Field of Scholarly Marketing in Turkey: A Scientometric Review of 25 Years of Master and Ph.D. Thesis Work
Sprache des Titels:
Englisch
Original Buchtitel:
Conference proceedings "International Congress "Marketing Trends"
Erscheinungsjahr:
2008
Notiz zur Publikation:
in: Conference proceedings "International Congress "Marketing Trends"
http://www.escp-eap.net/conferences/marketing/2008_cp/Materiali/Paper/Fr/Bilgin_Wuhrer.pdf
Forschungs-