Gerhard Wührer, Sylvia David, D.-N. Lascu, Zeynep Bilgin,
"Disguising and Emphasizing Local Brand Origin in Emerging Markets: An Empirical Investigation"
: Conference Proceedings Seventeenth World Business Congress, Shared Responsiblities: Management Challenges in an Environment of Increasing Global Concerns, 2008
Original Titel:
Disguising and Emphasizing Local Brand Origin in Emerging Markets: An Empirical Investigation
Sprache des Titels:
Englisch
Original Buchtitel:
Conference Proceedings Seventeenth World Business Congress, Shared Responsiblities: Management Challenges in an Environment of Increasing Global Concerns
Erscheinungsjahr:
2008
Anzahl der Seiten:
3
Notiz zur Publikation:
in: 'Conference Proceedings Seventeenth World Business Congress, Shared Responsiblities: Management Challenges in an Environment of Increasing Global Concerns'
Forschungs-