Kurt Kinast,
"Competitive Pricing in the Advertising Industry - an Institutional Economic Approach"
, 1998, Posselt Th, Kurt Kinast: Competitive Pricing in the Advertising Industry - an Institutional Economic Approach; In: Pelton, L.E./Schnedlitz, P. (eds.): Proceedings of the International Marketing Strategy Conference, American Marketing Association, Vienna, 1998, S. 312-321
Original Titel:
Competitive Pricing in the Advertising Industry - an Institutional Economic Approach
Sprache des Titels:
Englisch
Englischer Titel:
Competitive Pricing in the Advertising Industry - an Institutional Economic Approach
Erscheinungsjahr:
1998
Notiz zum Zitat:
Posselt Th, Kurt Kinast: Competitive Pricing in the Advertising Industry - an Institutional Economic Approach; In: Pelton, L.E./Schnedlitz, P. (eds.): Proceedings of the International Marketing Strategy Conference, American Marketing Association, Vienna, 1998, S. 312-321
Anzahl der Seiten:
10
Publikationstyp:
Aufsatz / Paper in sonstiger referierter Fachzeitschrift
Forschungs-