Kurt Kinast,
"Competitive Pricing in the Advertising Industry - an Institutional Economic Approach"
: Proceedings of the International Marketing Strategy Conference, American Marketing Association, Vienna, Seite(n) 312-321, 1998, Posselt Th, Kurt Kinast: Competitive Pricing in the Advertising Industry - an Institutional Economic Approach; In: Pelton, L.E./Schnedlitz, P. (eds.): Proceedings of the International Marketing Strategy Conference, American Marketing Association, Vienna, 1998, S. 312-321
Original Titel:
Competitive Pricing in the Advertising Industry - an Institutional Economic Approach
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the International Marketing Strategy Conference, American Marketing Association, Vienna
Seitenreferenz:
312-321
Erscheinungsjahr:
1998
Notiz zum Zitat:
Posselt Th, Kurt Kinast: Competitive Pricing in the Advertising Industry - an Institutional Economic Approach; In: Pelton, L.E./Schnedlitz, P. (eds.): Proceedings of the International Marketing Strategy Conference, American Marketing Association, Vienna, 1998, S. 312-321