Thomas Werani,
"Business-to-Business Relationship: Towards Empirical Assessment of Relationship Value and its Effects"
, in Gemünden, H.G./Ritter, T./Walter, A.: Proceeding of the 12th International Conference on Industrial Marketing and Purchasing - Interaction, Relationships and Networks (Volume 2 - Work in Progress Papers), Karlsruhe, University of Karlsruhe, Seite(n) 1423-1434, 1996
Original Titel:
Business-to-Business Relationship: Towards Empirical Assessment of Relationship Value and its Effects
Sprache des Titels:
Englisch
Original Buchtitel:
Proceeding of the 12th International Conference on Industrial Marketing and Purchasing - Interaction, Relationships and Networks (Volume 2 - Work in Progress Papers)