Thomas Werani,
"Correspondence Analysis as a Mean for Developing City Marketing Strategies"
, in Timmermans, H./Vermeulen-van der Rijt, I.: Book of Abstracts - 3rd Recent Advances in Retailing & Services Science Conference, European and Canadian Institute of Retailing and Service Studies, Eindhoven, Seite(n) 205, 1996
Original Titel:
Correspondence Analysis as a Mean for Developing City Marketing Strategies
Sprache des Titels:
Englisch
Original Buchtitel:
Book of Abstracts - 3rd Recent Advances in Retailing & Services Science Conference
Veröffentlicher:
European and Canadian Institute of Retailing and Service Studies