Thomas Werani,
"The Concept of Relationship Value"
: Proceeding of the 1997 INFORMS Marketing Science Conference: Marketing Science and Technology, University of California at Berkeley, Berkeley, Seite(n) 23, 1997
Original Titel:
The Concept of Relationship Value
Sprache des Titels:
Deutsch
Original Buchtitel:
Proceeding of the 1997 INFORMS Marketing Science Conference: Marketing Science and Technology