Thomas Werani, Claudia Prem,
"Willigness-to-Pay and the Buying Center"
: CD-ROM Proceedings of the 1st French - German - Swiss Workshop on B2B Marketing, Institute of Research in Management, University of Lausanne, 2008
Original Titel:
Willigness-to-Pay and the Buying Center
Sprache des Titels:
Englisch
Original Buchtitel:
CD-ROM Proceedings of the 1st French - German - Swiss Workshop on B2B Marketing