Kurt Matzler,
"The asymmetric Relationship between Quality Attribute Performance and Overall Customer Satisfaction: A Reconsideration of the Importance-Performance Analysis"
, 2002
Original Titel:
The asymmetric Relationship between Quality Attribute Performance and Overall Customer Satisfaction: A Reconsideration of the Importance-Performance Analysis
Sprache des Titels:
Englisch
Erscheinungsjahr:
2002
Notiz zur Publikation:
Paper presented at the 12th International Working Seminar on Production Economics, Igls/Austria, February 18-22; Co-Authors: Bailom, F.; Hinterhuber, H.H.; Renzl, B.; Pichler, J.;