Thomas Werani,
"The Moderation Effects of Celebrity, Foreign Brand Name, and Country-of-Origin on Product Evaluation in Austria"
: 2001 AMA Winter Educator's Conference: Marketing, Theory and Applications (Vol.12), 2001
Original Titel:
The Moderation Effects of Celebrity, Foreign Brand Name, and Country-of-Origin on Product Evaluation in Austria
Sprache des Titels:
Englisch
Original Buchtitel:
2001 AMA Winter Educator's Conference: Marketing, Theory and Applications (Vol.12)