Thomas Werani,
"Evaluation of Customer Retention Strategies in Industrial Markets: An Analytic Hierarchy Process Approach"
, in Parvatiyar, A./Sheth, J.N.: 2000 Research Conference Proceedings "Relationship Marketing in the New Millenium: Theory, Methods and Tools, Goizueta Business School, Emory University, Atlanta, Seite(n) 155, 2000
Original Titel:
Evaluation of Customer Retention Strategies in Industrial Markets: An Analytic Hierarchy Process Approach
Sprache des Titels:
Deutsch
Original Buchtitel:
2000 Research Conference Proceedings "Relationship Marketing in the New Millenium: Theory, Methods and Tools