Gerhard Wührer, Thomas Werani,
"Integration of Qualitative and Quantitative Research Approaches in Business-to-Business Marketing"
: Advances in Business Marketing and Purchasing, Volume 9, Seite(n) 467-489, 2000
Original Titel:
Integration of Qualitative and Quantitative Research Approaches in Business-to-Business Marketing
Sprache des Titels:
Deutsch
Original Buchtitel:
Advances in Business Marketing and Purchasing, Volume 9