Title:Customer-Oriented Hierarchical Concept Development - Application of the HoC Approach in Mechatronic DesignAuthor(s):Stefan Punz, Peter Hehenberger, Martin Follmer, Klaus ZemanAbstract:Especially in early product design stages, customer orientation – as, for example, supported by the Quality Function Deployment (QFD) approach – is essential for product success. However, the QFD approach does not focus on conceptual design, at least not to the desired extent. The novel House of Concepts (HoC) approach assists in enhancing customer orientation, particularly during conceptual design, and supports systematic concept development at various levels of abstraction.Booktitle:Proceedings of the IEEE International Conference on Mechatronics - ICM 2011Page Reference:6 page(s)Publishing:4/2011