Circular product innovation processes from an absorptive capacity perspective: the case of cradle to cradle
Sprache des Vortragstitels:
Englisch
Original Tagungtitel:
ISPIM Innovation Conference
Sprache des Tagungstitel:
Englisch
Original Kurzfassung:
As advancement of sustainability-oriented innovation, circular innovation addresses not only the lacking environmental challenge integration but adopts a life cycle perspective. We make use of absorptive capacity theory for opening up the black box of circular innovation processes by means of a comparative case study on cradle-to-cradle pioneer companies. Our findings show that the cradle-to-cradle product standard triggers innovation processes that can be characterized by a high knowledge intensity. This leads to the need of involving an expanded actor set as compared to conventional inno-vation and promotes knowledge flows and learning with value chain and in-stitutional partners during all three ACAP-phases. Our findings imply that this collaborative form of product development makes companies more in-novative.
Sprache der Kurzfassung:
Englisch
Englischer Vortragstitel:
Circular product innovation processes from an absorptive capacity perspective: the case of cradle to cradle