Thomas Werani,
"Value and Stability of Cooperative Buyer- Seller Relationships in Industrial Markets: An Empirical Study"
, in Sheth, J.N./Parvatiyar, A./Shainesh, G.: Costumer Relationship Management: Emerging Concepts, Tools and Applications, Tata McGraw-Hill, New Delhi, Seite(n) 304-315, 2001
Original Titel:
Value and Stability of Cooperative Buyer- Seller Relationships in Industrial Markets: An Empirical Study
Sprache des Titels:
Englisch
Original Buchtitel:
Costumer Relationship Management: Emerging Concepts, Tools and Applications