Development of an innovative information- and communication system for students, lecturers and administrative staff at the campus of the University of Linz. Currently available mobile location-based communication services enable their users to consume roughly categorized (and therefore often unmanageable) spatial information containing text, images, sound or video. However, the potentials of location-based services are far beyond, considering e.g. user-driven creation of information using sophisticated addressing and access concepts for avoiding information overflow (spam), time-trigged and context-sensitive perception of information, and ? what we consider the most powerful enhancement for location-based services ? automatically executing content (smartness) by spatial proximity of approaching users.